Last night was all about pop culture and glamor of 80s/90s and futuristic underground life, but to be shorter, official presentation of Balmain x H&M. I was happy to be part of this big party that took place in Wall Street, New York. The collection was strongly linked to Balmain’s DNA and celebrated designer’s Olivier Rousteing’s personal experience and identity. On the catwalk we saw top supermodels, like Kendall Jenner, Gigi Hadid, Karlie Kloss and many others, but the grand finale was a real hit – amazing performance by legendary Backstreet Boys, which I found quite COOL. It gave a real feeling of a huge house party, and I shouldn’t even point out that every single person new the lyrics (including me). Hilarious! But that is only the sparkling part of it all, as earlier that day I went for an interview with Olivier and wrote down 17 quotes… entertaining guy he is and a very talented one, I must admit!
Collection will be in the shops starting from 5th November! To find more details, mood, etc, just scroll through instagram #hmbalmaination or visit @olivier_rousteing.